Happy International Museum Day, everyone! This year’s theme is Museums as Cultural Hubs: The future of tradition, focusing on the new roles of museums as active actors in their communities. Directly from the ICOM website, read below the visual interpretation of the theme for the poster:
For the 2019 poster, we wanted to emphasize the first part of the theme: “museums as cultural hubs”. This was a big challenge because it is about representing the museum as a hub in relation with the local communities. So we chose sign everyone knows as the localization sign. We transformed it into an entity gathering other entities and we used it to create a mesh for the background. This repeating sign also evokes the concept of polycentricity. It highlights the new role of museums as a platform and the link between museums and the future while respecting traditions.